NEWS
Zoom unveils overhauled partner program
Zoom has announced major updates to its Zoom Up Partner Program, introducing a more flexible, value-driven approach designed to better support partners and simplify the customer journey. “Our previous partner program served us well in the early stages, but it wasn’t built to scale with the diversity and growth of our global partner ecosystem. It limited our ability to recognise the full value our partners bring,” said Nick Tidd, head of Global Channel GTM at Zoom. “We saw a clear need for a more flexible, transparent, and performance-driven model that enables our partners to grow with us, while making it easier for customers to find the right expertise at the right time.” Key updates include: 🌠 Distinct tracks for resale and agency partners: Partners will now be assessed on separate, tailored tracks, ensuring measurement and rewards are relevant to their specific business models
🌠 Flexible, points-based system: Zoom is moving away from a rigid checklist system to a dynamic points-based framework that allows partners to earn credit for the activities that align most closely with their business goals 🌠 Annual assessment period: A fixed annual evaluation cycle gives partners more structure and predictability, allowing them to better forecast their year 🌠 Enhanced partner segmentation: The Zoom Services Certification program is being integrated within Zoom U and combined with existing Sales Competencies. Partners will be recognised for their specific areas of expertise 🌠 New Partner Program dashboard:
Nick Tidd head of Global Channel GTM
www.zoom.us
Zoom will introduce a new partner dashboard in February 2026 that removes complexity and allows partners to easily view targets and attainments. n
Sharp Europe unveils unified brand proposition
Sharp Europe has launched its ‘One Sharp’ unified brand proposition. This new proposition marks a progressive new era of client centric IT services, managed print, audio visual and workplace design solutions. These solutions are supported by a comprehensive portfolio of offerings across AI, business applications, cybersecurity and digital transformation programmes, strengthened by the integration of managed services provider ITpoint and Apsia, an expert in cloud business applications integration. The launch also welcomes Sharp Display Solutions Europe into the Sharp Electronics Europe portfolio, allowing the brand to go-to-market with a vibrant and hyper-connected technology proposition.
“We know our brand has huge affinity with people and businesses around the world,” said Joe Tomota, president at Sharp Europe. “This business consolidation and brand repositioning is emblematic of where we’re going next. Bringing together Sharp’s expertise in IT services, document and printing services, audio visual technology and workplace solutions under a single, cohesive identity.” Stuart Sykes, CEO of Sharp UK, added: "This brand repositioning and business consolidation reinforces our leadership in the UK technology market but also acts as a powerful catalyst, empowering our expert teams to connect people and technology more effectively than ever before through our comprehensive B2B solution offering." n
Joe (Yoichi) Tomota president, Sharp Europe
sharp.eu
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