MICROSOFT SURFACE FOR BUSINESS
Covering the Surface More resellers than ever in the channel can now sell the Microsoft Surface for Business portfolio – and many are already taking advantage of being able to sell this best-selling range of products to their customers.
Microsoft Surface has recently expanded channel access to allow all resellers in the UK to purchase the full Surface for Business portfolio of devices and accessories (excluding Protection Plans) from authorised distributors Ingram Micro, TD SYNNEX and Westcoast. This means resellers are no longer required to become a Surface Authorised Partner to sell Surface devices and accessories to customers. “We've made it a lot easier for all our resellers be able to purchase Surface for business devices and accessories,” says Clare Faulconer, SMB and Education Go To Market lead at Microsoft. “They can purchase them through our authorised distributors. “We have done this to bring a new breadth of resellers to sell Surface and remove a barrier to entry so they can sell Surface to customers. It means we can recruit and onboard new authorised partners and it helps expand that partner network for Microsoft Surface. “It also enables us to reach many more
customers, especially in that small business space. But for resellers, it means they can get the value of the full Microsoft stack solution through our three authorised distributors. That’s why we're excited to do this.” Many USPs Surface devices have been designed to adapt in versatile ways to how teams work, learn, and create. Flexibility comes in a variety of form factors, putting high-powered productivity at users’ fingertips—no matter where work happens. World-class security is built in; from chip to cloud, Surface devices are held to the same standard as all Microsoft software and services and work seamlessly with the Microsoft security stack. Business processes like deployment, management and scale are optimised for the software experience organisations rely on every day using Microsoft 365. “Surface devices, along with the whole stack of Microsoft products and the ecosystem, deliver value to our customers and they adapt in different ways,” adds Clare. “They are thoughtfully designed. The teams that make Surface devices are dedicated to the design, to crafting different experiences and adapting them to the different ways that customers can work. “They're also versatile and adaptable. Surface comes in a range of different form factors to fit different customers. You've got 5G connected devices for customers that like on the go tablet devices, versus traditional clamshell laptops, or even pen enabled creative canvases so customers can choose which devices work for them. “Productivity is another USP: it brings the best of the hardware and the software from Microsoft together, so multitasking becomes even more powerful, and the productivity comes with that for our customers whether they're taking notes, doing video experience or a multitude of other different uses.” Security is also a selling point for
Clare Faulconer SMB and Education Go To Market lead
microsoft.com
Surface devices have been designed to adapt in versatile ways to how teams work, learn, and create. “ ”
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