CHANNEL SUSTAINABILITY
Sustainable channel ecosystems: how partners can meet customer expectations
Corporate Social Responsibility Report 2023
Sustainability continues to rise up the corporate agenda, but resellers can help to meet customer expectations by working with vendors, says Dale Smith, channel director EMEA and CALA at Juniper Networks.
Sustainability continues to be a significant agenda point for organisations worldwide, alongside the rapid advance of digital transformation. Organisations have become fully reliant on efficient IT systems and networks for the completion of daily tasks, with the industrial automation services market forecasted to reach a size of $264.69 billion by 2026. In the IT industry, effective sustainability practices have gone from being a ‘nice to have’ to a critical priority. ESG government targets, brand reputation and employee satisfaction are making organisations increasingly conscious of the carbon footprint products and services can leave behind. Sustainability efforts should be focused on sensible priorities, such as decarbonisation, sustainable technology and circularity. There is now an increased drive to design and operate in-life equipment as efficiently as possible to reduce energy consumption and slow the pace of producing e-waste by extending the timeframe that companies rip-and-replace infrastructure. The more society relies on the network and IT, the more power it will require in the years ahead. Some industry forecasts even show IT power usage tripling by 2030. With the overriding prevalence of technology, and to meet the sustainability agenda, partners should align with vendors that are focused on meaningful sustainability goals, becoming part of a sustainable channel ecosystem to reduce wastage and energy consumption, while also helping customers to do the same. In a Corporate Social Responsibility Report , Juniper Networks revealed its commitment to fulfil vendor responsibilities when it comes to areas such as sustainability. Juniper is showing its commitment to being ‘Green to
the Core’, with recognition from Ethisphere, which named Juniper as one of its 2023 World’s Most Ethical Companies. Through these channels, Juniper is showing the vision and know-how to empower change. Partners must look to vendors that can prove they are working toward and reaching sustainability targets. Partners can work closely with their portfolio vendors to enhance their own sustainability objectives, taking advice from vendors who are successful in doing so. In order to foster fruitful relationships within the channel ecosystem and with customers, partners must find a way to continue the development of digital transformation in a way that aligns with the target of excellence in sustainability and which appeals to customers. To achieve this, high environmental standards are being promoted and filtered throughout the IT industry in various ways. Upholding regulation In Europe, regulations are beginning to come into play, which require organisations to demonstrate and uphold due diligence across their business lines and value chains. This involves giving more detail in sustainability reports on environmental matters such as climate change and how they impact the organisation. It can be daunting for businesses to align with various regulations. However, organisations like The Science Based Targets initiative drive ambitious climate action in the private sector by enabling organisations to set science-based emissions reduction targets. Science-based targets provide a clearly defined pathway for companies to reduce greenhouse gas emissions, helping prevent
Dale Smith
juniper.net
Partners should align with vendors that are focused on meaningful sustainability goals, becoming part of a sustainable channel ecosystem to reduce wastage and energy consumption... “
”
362
Powered by FlippingBook