News in the Channel - issue #15

ISE REVIEW

technology, it's not always 24/7 usable, as it should be, but the price is super attractive. “In the LED video world, we have LCD, LED, and DLP rear projection cubes. The LED rear projection cube is still the best technology available for the eye, but it requires a 70-centimetre depth plus some space to work around air conditioning. While LED is super slim, sexy and looks nice, we are not there yet for large displays. “We still have these alternative technologies so I would always like to be open as long as we are able to address our customers’ requirements and have variety in what we offer. I think it's the best thing that can happen to our end customer and the reseller.” Customer demand Although older technologies are not obsolete, customer expectations will always be high. However, Holger says that once the conversation about budget is out of the way, he can match the display technology to what it will be used for.

“I always have a little bit of an issue when somebody says: ‘I want to have the latest greatest’,” he says. “They can have it, and we’ll tell them the video wall costs $100,000, so when they are lying on the floor because it's so outrageously expensive for their budget, I can continue the conversation. If they are still standing, I know that I don't need to talk any further. “Sometimes I use this argument to shortcut the conversation, because sometimes it's a matter of budget. Customers talk about big TVs, but a big screen always makes us ask who's your audience? “There are so many factors, what do you want to show? How often do you show it? What is the viewing distance? What is the right environment in the room? What is the installation environment in the room? “After knowing all these different factors, we then can recommend the right solution, or even a mix. We even have a few large venues that use an LED wall as the projection screen. One doesn't necessarily replace the other.”

I want to have the latest greatest... “

They can have it, and we’ll tell them the video wall costs $100,000, so when they are lying on the floor because it's so outrageously expensive for their budget...

”

ISE is always a hotbed of product launches and this year’s conference was no exception, with many businesses debuting new products and technologies to the massed gathering of the industry. Over the next couple of pages, we cherry- pick some of the major product launches and news from the conference. Innovation and development

CECOCECO announce ArtMorph CECOCECO launched its ArtMorph luminous wall panel at ISE. Combining advanced technology with more than 150 captivating textures, ArtMorph allows architects and designers to express creativity and storytelling through immersive visuals. Founder Jason Lu aims to redefine visual storytelling, pushing boundaries with this innovative product. ArtMorph transforms spaces, offering limitless design options and emotional experiences. Collaborations with Tecnografica and GPI Design bring exclusive patterns and designs to the panels. With operations expanding into Europe and a London showroom opening soon, CECOCECO is poised to inspire creativity within the design community.

Barco unveils ClickShare Bar: revolutionising wireless conferencing The ClickShare Bar integrates high-quality audio and video capabilities into one device, enhancing the renowned ClickShare experience. With ease of installation, reduced total cost of ownership, and flexibility, the ClickShare Bar aims to meet the evolving needs of

hybrid work environments. It offers advanced features such as noise suppression, speaker framing and group framing to ensure optimal audio and video experiences for all participants. The ClickShare Bar is available in two models, Core and Pro, catering to various collaboration needs. Notably, it is the first carbon-neutral video bar on the market, reflecting Barco's commitment to sustainability.

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