NEWS
Midwich signs distribution deal with Hive
Midwich has signed a distribution deal with Hive, a manufacturer of scalable media servers. The exclusive agreement allows Midwich and PSCo to offer Hive’s full range of products in the UK. The Beehive, Beebox and Beeblade products create a flexible and scalable media control ecosystem to power complex and creative visuals in a variety of applications including immersive exhibitions, galleries and museums, live shows, theme parks and high impact advertising. Hive has been designed from the ground up on a Linux operating system to provide reliable high-performance playback, intuitive ease of use, low power consumption meeting very high standards of sustainability throughout the product, company and deployment process. This is central to the company’s ethos and is supported by their tagline, ‘ingenious by nature’.
“We’re thrilled to welcome Hive’s full product offering to our portfolio,” said Lloyd Platt, business manager at Midwich. “We pride ourselves on the service we provide our partners and for Hive to choose us as their distribution partner in the UK&I is immensely exciting.” Mark Calvert, managing director at Hive, added: "We are very happy to join the Midwich Group for exclusive distribution of our entire product range within the UK and Northern Ireland. “Midwich sales, marketing and first line support reach enables Hive to remain focused on our core development and growth strategies and equally agile and affordable in the AV Market. “We are grateful to the UK Midwich team for their eagerness to represent our product and brand.”
hive.run
SYNAXON UK achieves Premier Partner status with APC
SYNAXON UK has achieved Premier Partner status with APC by Schneider Electric, a provider of power protection solutions. The higher-level accreditation has been awarded based on a combination of SYNAXON’s sales performance and members of its team completing the required sales and technical training modules. Last year, SYNAXON saw almost 58% growth in its APC sales – ahead of its overall sales growth, which was about 45%. As well as strengthening the partnership between the two companies, the accreditation also means there will be even more potential for partners, said Mike Barron, managing director of SYNAXON UK. “This is a significant achievement and a reflection of the success we are seeing through SYNAXON Hub and the efforts of our team,” he said. “Partners trust SYNAXON to deliver excellent service and good opportunities. APC is a renowned brand that
is consistently amongst our best-sellers. “We have a strong relationship with them and as a Premier Partner, we are now even better placed to support our partners in delivering a great experience to their customers. It also means we can offer even better pricing and special bid access that will enable them to compete for and win profitable business with APC.” As well as hitting sales targets the SYNAXON UK team was required to complete specific sales and technical courses to attain the APC Premier Partner status. Further training is already being scheduled to ensure that they can continue to build their product knowledge and capability to support partners. SYNAXON can also assist partners with pre-sales specification and installation of IT infrastructure where required, ensuring they can take every opportunity to capture additional services business.
Mike Barron managing director
synaxon-services.com
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