KASEYA
Taking opportunities Kaseya has enjoyed a buoyant year, helped by investment in its MSP partner programme. And, while the economic outlook may be uncertain around the world, Kaseya’s Greg Jones is confident that with it will come opportunities for growth.
The economic outlook for the UK, as well as the rest of the world, has not been optimistic for some time. While in the UK a recession has been avoided, economic growth is small, which means that businesses are looking for any way they can get a competitive advantage. This growing economic pressure is creating opportunities for tech firms such as Kaseya, something that hasn’t been seen to such a degree before, according to Greg Jones, VP of business development, EMEA at Kaseya. “We've seen very different trends this year than what we normally see in the marketplace around downturns or recessions,” he says. “Technology is always in a great place to ride any economic storm. But when we look back at 2008, the last big dip, is it is a very different marketplace now to then. Then, one of the first things to go was some of the IT budget around what some businesses saw as luxuries back then, whereas we are seeing the opposite now; many businesses are leaning into technology to drive growth, automation, profitability and productivity. “While some larger scale enterprise projects may be being delayed, we're not seeing that in the SME space. There are still huge opportunities out there and we believe we are in a golden age for our managed service providers (MSPs), and that will continue for a long time.”
This has helped 2023 to be a very successful year for Kaseya. The company has grown organically by 30%, with staffing increased to more than 5,000 in 33 offices across the world, according to Greg. “It means we can support partners on the ground in the regions that they need,” he says. “We've had a very buoyant year, even though we are said to be on the edge of a global economic downturn.” Looking to MSPs Greg adds that some of this desire for technology from end users is a continuation from the COVID pandemic, where many businesses adopted more technology in their everyday operations such as videoconferencing and cloud networking and have become more productive and profitable as a result and want to accelerate this. As a result, they are looking to MSPs to achieve this. “SMEs are looking more than ever to MSPs to help them with digital transformation,” says Greg. “It's not around leading edge or bleeding edge technology, some of it is basic technology improving business processes, such as using the likes of Teams and Zoom, but changing business processes and driving automation to make operational efficiencies and free up staff to do other things. That's key. We're transacting with more than 55,000 partners across the globe now and we're seeing issues around staffing has been challenging.” Another growth area for Kaseya’s partners – in all regions – has been in co-managed IT security, Greg adds. “The co-managed space is really interested,” he says. “Co-managed is basically where an MSP works with a business that either has an IT department, an individual or a champion, on their security. “Larger players and SMEs alike are now asking for co-managed help from MSPs because off the back of COVID they realised they were not as agile as some of the competitors. The smaller players in the
Greg Jones VP, business development
kaseya.com
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