KASEYA
CONTINUED
that customers can make decisions today and it doesn't matter where their end customers devices go because it's flexible enough to accommodate that.” Cyber threats Another priority for MSPs is cybercrime, which is accelerating quickly. “The threat landscape is evolving faster than ever and will continue to accelerate with the adoption of artificial intelligence (AI) and machine learning helping bad actors and criminal organisations,” says Greg. “So while this is worrying, in one way it is good for MSPs and service providers protecting businesses. About £40 billion now is being spent in the UK SME space on security alone. “MSPs should be focusing on security and cyber resiliency irrelevant of where they are in the market: they should all be allocating time to work on cyber resiliency. If a business has zero in their budget or millions, they still need to allocate time to security issues for every employee of the business, not just the security team, not just the helpdesk, but also the executives, back office, admin, finance function because you are only as strong as your weakest link. Only by allocating time can you improve or measure or monitor it. That is my tip to all MSPs – there are so many cyber threats out there and the development of AI and machine learning is helping bad actors to provide ever more convincing threats, so it must be a focus.”
create more value for the business than just being sat in an account.” Greg adds that outsourcing is another growth area. “It's very unusual now to find a business that doesn't outsource something, whether that be sales, marketing, HR, admin or legal services,” he says. “That is going to continue to accelerate because the world is changing in terms of the younger generation coming through into the workplace and getting into positions of spending power, that they get the outsource culture and the ‘as a service’ model. We're seeing a lot of opportunity around outsourcing for many MSPs. “With good documentation and business processes within your MSP business, the opportunities are endless around outsourcing. It can accelerate your business faster than anything else.” Adaptability is another key consideration – for MSPs and customers alike, he adds. “For me adaptability and agility are paramount in businesses in today's digital age,” he says. “Businesses must be able to adapt and pivot on the fly. The pandemic showed the world that things can change overnight and businesses need to be that agile now.” Taking opportunities This is indicative of the opportunities that are in the market for MSPs and Kaseya to make more sales and grow, despite the prevailing economic conditions. “Many businesses flourish on the back of chaos,” he says. “For me, it's a time to get rid of that head trash and look at things differently, to look for opportunities in different places.” “When making big plans around anything, I consider it from three perspectives: what does my plan look like if the world stays the same today when I'm working on the plan? What does that look like if we enter some uncertainty or there's massive pullback in the market for whatever reason? What happens if it goes the other way and we're in a kind of business utopia? That's the way I'm looking for it for SMEs as well as service providers.” With careful planning, then MSPs can continue to find and take advantage of opportunities in the market, backed by the expertise of Kaseya. Greg is confident that Kaseya can look forward to another years of strong growth, as can its partners, whatever the economic headwinds.
That is my tip to all MSPs – there are so many cyber threats out there and the “ development of AI and machine learning is helping bad actors to provide ever more convincing threats, so it must be a focus.
”
Seizing opportunities Another key area of opportunity is in
automation, he says. “Automation is going to be the gift that keeps on giving for businesses – it's not a one off because the technology is developing quickly. “For many businesses, rather than having money in the bank, they are better off spending that to drive automation as it will
16
Powered by FlippingBook