VIDEOCONFERENCING
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Jon Grundy head of AV Solutions
is not tidy or conducive to long-term support,” he says. “While there is a huge amount of information for end users online, resellers are experienced experts who live AV day in, and day out – their guidance and expertise cannot be underestimated.” Paul adds that resellers are experts in helping customers create the best hybrid meeting rooms possible. “They provide comprehensive solutions, from needs assessment and design to installation, training and ongoing support," he says. "Resellers also stay up to date on the latest technologies to help customers future-proof their investments.”
are not actually learning and gathering information though which negates any wider security issues. “AI functions in cameras are still seeing vast improvements and have the potential to revolutionise the way we use them. AI is currently allowing automatic tracking and framing of multiple subjects and real-time translation of video calls.” Paul notes that AI is being used to automate many of the tasks involved in setting up and managing hybrid meeting rooms. “This includes tasks such as room scheduling, display control and climate control,” he says. “AI is also being used to improve the quality of audio and video in hybrid meeting rooms. For example, AI can be used to reduce background noise and improve the clarity of speech. “In the next 12-18 months, we can expect to see AI become even more integrated into hybrid meeting rooms. This will make them even easier to use and more efficient. We can also expect to see AI being used to develop new features, such as real-time translation and virtual assistants.” Jennifer adds that resellers should be encouraging the use of AI. “In a way that enables organisations to optimise their business practises and individuals,” she says. “The introduction of Microsoft Co-pilot and the enhanced Webex meetings optimise staff and organisations to have more productive meetings.” With the development of videoconferencing technology and the spaces to hold such meetings continuing for the foreseeable future, it means there are plenty of opportunities for resellers that keep up with the latest technology and ensure they have a collaborative approach with customers.
exertis.co.uk
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In the next
12-18 months, we can expect to see AI become even more integrated into hybrid meeting rooms.
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AI impact As mentioned, the technology used in
videoconferencing continues to evolve and one of the key developments is the increasing use of virtual reality and artificial intelligence (AI) and it is expected that it will have more of an influence in the next 12-18 months. “The impact of AI is definitely growing,” says Fredrik. “There are many different layers of technology and manufacturing components that need to come together to create the ultimate ‘intelligent’ customer experience. In terms of video conferencing processing, image capture is the first crucial foundation. Various features can then be layered on top. “The quality of the camera lens matters plus pre-processing where the camera needs to look for a face or shoulders and differentiate humans from other objects. There are multiple steps to deliver the ultimate quality. It’s a split- second process. Quality components such as four layers of lens glass and a fast Sony CMOS sensor can make a big difference. Finally, good AI algorithms already built into the chip bring everything to life. Our cameras
Jennifer Howden- Woodward European marketing manager, EMEA
evolveip.net
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