News in the Channel - issue #12

NEWS

industrial facilities, high-value manufacturing plants, data centres and other facilities where power plays a critical role. The system’s power conversion system is designed to support two millisecond output, virtually eliminating any delays while shifting the load between hybrid power sources. Paired with an uninterruptible power supply system, the reliable, highly efficient design of the DynaFlex BESS reduces the risk of data centre outages and diesel generator starts. The UL9540A-tested lithium-ion batteries in the DynaFlex BESS are designed to minimise fire risks, are free-standing with a small footprint, and are designed for modularity.

“Sustainability has become a core tenet of many organisations’ growth plans, but concerns about operational resilience and growing stress on the grid have limited efforts to adopt alternative energy sources,” said Peter Panfil, vice president, global power, Vertiv. “The Vertiv DynaFlex BESS opens the full energy management toolbox. It allows organisations to leverage the strengths of these new energy generation assets and relegates the traditional utility provider to a complementary role in a more dynamic, efficient and reliable mix of energy sources.” The DynaFlex BESS is designed for mission critical environments, such as commercial

vertiv.com

Boom Collaboration announce UK distribution deal with Westcoast

Video conferencing manufacturer Boom Collaboration has appointed Westcoast as its official UK distributor Westcoast will supply the complete Boom Collaboration range, including 4K PTZ conferencing cameras, video bars, personal devices and audio speakers, to more than 5,000 resellers. Boom Collaboration was formed in 2020 by founders Fredrik Hörnkvist and Holli Hulett, in a bid to disrupt the sector and stand out from the crowd – creating high performance, high value advanced products. The Texas-based business has quickly developed an extensive conferencing portfolio and operates in 30 countries, with plans to extend to 20 more, having added 12 new markets this year. Its operation is underpinned by the creation of four logistics centres covering all corners of the globe. “Westcoast provides us with the perfect platform to officially launch the brand into the UK and open the door to sustained sales success – for all parties and most importantly their resellers,” said Fredrik. “We want to offer something a little different both in terms of our products and how we do business. We are not another ‘me-too’ brand.” Westcoast’s UC business manager, Sam Armstrong, added: “Boom Collaboration might be a relatively new conferencing name, but the company has quickly built an impressive reputation and a very comprehensive product portfolio, which covers everything from personal workspaces to huddle rooms and large boardrooms.

“There’s lots of innovation too such as intelligent video bars, expandable wireless audio and even a user-friendly multi-camera controller to facilitate live events. “Boom Collaboration can offer our resellers something different and it is a very welcome addition to our high calibre UC collaboration division across the UK and France and Germany. We are confident this new partnership will be a big success.” Holli agreed with the importance of building long-term relationships. “We are young and fresh with new ideas, backed by years of personal experience that already makes us experts in this field. We are not afraid to stand out, be bold, brave and loud and do things a little differently. A disrupter to take on the field. “It’s about offering the highest levels of support to resellers through the distribution channel and going the extra mile with Westcoast. We don’t want to just stay in the middle lane. “We recognise resellers have the relationship with customers. Together we can help them transition to the new world we live in. They can lean on us. We are happy to help.”

Holli Hulett Co-founder Boom Collaboration

Fredril Hörnkvist Co-founder

boomcollaboration.com

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