News in the Channel - issue #39

DIGITAL EMPLOYEE EXPERIENCE

the way people work and what is making life harder for IT teams,” he says. “There is also an opportunity to talk about more persona-based environments. Not every employee works in the same way or needs the same setup to be productive. Helping customers think through those different needs, while still maintaining consistency, security and manageability, is where resellers can add real value.” Holli says that resellers should focus on simplicity. “Solutions that just work, no matter the platform, device or workspace,” she says. “The best technology takes the guesswork out of connectivity, so employees can spend less time troubleshooting and more time getting things done. When people have the right tools at their fingertips, they feel empowered, stay focused and collaborate more effectively. This is the baseline need for a positive DEX.” Oliver agrees, adding that resellers should encourage customers to stop thinking in terms of ‘tools’ and start thinking in terms of ‘systems.’ “The key question isn’t ‘What can we add?’ it’s ‘What can we simplify?’” he says. “They should focus conversations on reducing friction, improving findability, unifying communication and helping employees stay in flow. Importantly, highlight that good DEX is measurable. The right platform can show where teams get stuck, how information moves and where engagement is rising or fading. That’s where real ROI comes from.”

Future It is expected that DEX will become a bigger strategic priority going forwards. “Organisations will move away from fragmented stacks toward unified digital homes that bring communication, knowledge, tools and AI together,” Oliver says. “Demand will increase, not because companies want more features, but because complexity has become a strategic blocker. The winners of the next decade won’t be the ones with the most tech; they’ll be the ones with the cleanest systems, where work moves with momentum and people feel genuinely supported.” Holli says that when employees feel disconnected or unheard, they start disengaging – and eventually, they look for a company that gets it. “DEX isn’t just about the tools; it’s about culture and making people feel empowered, included and set up for success,” she says. “It will definitely continue to grow.” David notes that the government’s SME Digital Adoption Taskforce indicates that businesses see productivity gains of 7-18% per technology adopted. “It goes on to suggest that even a 1% productivity uplift across UK SMEs could add £94 billion annually to GDP,” he says. “Those numbers strongly suggest that more proactive, insight-led workplace management is a very profitable investment. The pressures to improve business productivity aren’t going away, and we’ll increasingly see a shift away from simply supplying devices and more towards businesses wanting to optimise their entire workplace experience over time. “We are also seeing a broader shift towards more proactive and experience- led workplace management. Businesses want to understand not only what is happening across their device estate, but how technology is affecting the people using it. Those that can help customers connect those things will be in a very strong position.” n

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Organisations will move away from fragmented

stacks toward unified digital

homes that bring communication, knowledge, tools and AI together.

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Sof Socratous

logitech.com

Jessica Harrison

eposaudio.com