UGREEN
Leading the charge Demand for mobile chargers and storage solutions is increasing, helped by wider market shifts regarding the unbundling of chargers from device sales, and UGREEN is at the forefront of this with a range of products.
The humble charger is not something that often garners attention, but a recent change in EU legislation that unbundles them from device sales means they are a topic of conversation – and provide new sales opportunities for resellers. “Apple started it with phones. Now it's reached laptops – EU rules from April mean new laptops ship without a charger included,” explains Darren Seward, country manager UK & Ireland Accessories at UGREEN. “That's not a future risk, it's already live: Apple removed the charger from M5 MacBook Pro boxes in Europe last year. “Every laptop sold in the channel now carries a charger attach opportunity that simply didn't exist 18 months ago.” UGREEN is alive to this, and its Nexode range covers 65W entry-level through to the 500W desktop unit – every wattage need, all USB-C PD compatible, all available through UK distribution, Darren adds. Trends But this change is not the only developing trend in the market. For instance, the growth of hybrid working means those
workers need power at home, in the office and on the move. “Three locations used to mean three separate chargers,” says Darren. “But a single UGREEN Nexode multi-port unit handles all three use cases from one product.” Another shift in the market is in what professionals expect from a single connection, Darren adds. “A Thunderbolt 5 cable to a dock should handle charging, dual displays, data transfer, networking and peripherals simultaneously,” he explains. “That was a premium edge case two years ago. Now it's what anyone buying a serious Ultrabook wants by default. USB-C standardisation is accelerating the replacement of entire legacy charger ecosystems. Every device in a professional's bag standardises to USB-C – and every refresh cycle drives demand for quality USB-C charging and Thunderbolt connectivity. “Speed expectations have moved too: Thunderbolt 5 at 120Gbps is twice Thunderbolt 4, and that difference is visible to anyone editing 4K footage or running multi-display workstations. “On storage, the pricing pressure
Darren Seward
uk.ugreen.com
“
Every device in a professional's
bag standardises to USB-C — and every refresh cycle drives demand for quality USB-C
charging and Thunderbolt connectivity.
”
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