News in the Channel - issue #40

UGREEN

from the NAND shortage is reshaping buyer behaviour. Customers who would previously have shopped on price per gigabyte are now asking about reliability, quality and longevity. That plays well for brands with real warranty infrastructure and a UK team behind them.”

Don’t overlook These shifts in expectations means

that chargers and storage solutions are something that should be part of resellers’ conversations when they are building solutions for customers. “Chargers and storage solutions get overlooked constantly and it costs resellers money they don't have to leave on the table,” says Darren. “The attach argument is straightforward. Every thin laptop arriving without a charger needs one. Every thin laptop without enough ports needs a dock. A Nexode GaN charger and a Revodok Maxidok dock alongside a £1,200-plus laptop deal adds real revenue, solves a real problem for the end user, and positions the reseller as someone who thought about the setup – not just moved a SKU. “Where UGREEN specifically supports those opportunities is that we have special bid pricing in place for tenders and rollouts, and we work with our UK distribution partners to turn approvals around fast. When a reseller has a live opportunity, we don't want commercial process to be the reason it's lost. UK stock, UK team, fast pricing support – that's what we're built for.” Indeed, UGREEN has a range of solutions for these opportunities. “The Revodok Maxidok Thunderbolt 5 range was launched in March – it is our most capable docking line yet,” says Darren. “The flagship 17-in-1 Maxidok runs at 120Gbps bandwidth, has a built-in M.2 NVMe PCIe Gen4 slot, supports triple displays on Windows, dual 6K or single 8K on macOS, and delivers 240W total power with 60W laptop charging – all

over a single cable. “The context matters here: laptops are getting thinner, losing ports and now shipping without chargers. A Thunderbolt 5 dock is the thing that makes an Ultrabook functional at a desk. That's the conversation the Maxidok range opens for a reseller. “Last year, we launched one of the world’s first Qi2 2.2-certified wireless power bank, with more than 1,400 patents and ongoing development across charging, connectivity and storage.

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This year, we introduced our NASync iDX series. The flagship model, the NASync iDX6011 Pro, is powered by an Intel® Core™ Ultra 7 processor,

delivering up to 96 TOPS of performance.

“This year, we introduced our NASync iDX series. The flagship model, the NASync iDX6011 Pro, is powered by an Intel® Core™ Ultra 7 processor, delivering up to 96 TOPS of performance. It offers massive storage capacity, and with a built-in AI assistant, users can manage their data more efficiently while keeping everything running smoothly and securely.” Darren adds that UGREEN’s innovation pipeline remains very strong, so resellers can expect more products to add to the mix in the coming months. n

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