SYNAXON
CONTINUED Managed services
Again, simplicity is key to sustainability initiatives. Making things simpler will also be at the heart of SYNAXON’s managed services offering, which will be launched in the UK this summer. “We’re excited about this,” says Mike. “The aim of SYNAXON Managed Services is to give partners a platform to help them grow, to look at more recurring revenue and profitable opportunities and to support their customers more effectively as well. “Our platform will enable them to bring everything into one platform. There’s a saying in Germany that 10 platforms is nine too many. We’re trying to simplify things and remove the barriers to commitment as well. A lot of big vendors have large commitment policies. We’ll take the commitments on and then the MSPs can come in and buy what they need without having to worry about that volume commitment.” Mike adds that SYNAXON term themselves as a ‘master MSP’ – being an MSP for an MSP, giving customers the resources they need to help with their pain points and provide a better service to their own customers. “It is focused on being customer first, listening to what they need and then helping them simplify and deliver for that to enable them to grow faster.” Markus adds that SYNAXON Managed Services has been available in Germany for some years already. “We have well over 750 partners using it,” he says. “We have a 35-people team supporting that effort, which will also be standing behind the UK’s offering. It’s a bilingual team. We designed it from the get-go that we wanted to be able to roll this out in the UK as well. “At the moment we’re invoicing more than 250,000 SKUs every month. We see these macro trends in the partners, such as the difficulty of finding skilled people, so if the solution is easier, it’s easier for them to serve their customers. There are
more customers’ needs coming in and being channelled into the channel, for lack of a better word. “We are signing up on an average every month between 10 and 20 new partners to SYNAXON Managed Services. I’m happy that we are now in the position to expand this offering in the UK. “It is very partner-centric. It’s targeted at the smaller end of the market – MSPs with between one and 25 employees, where it really matters that you have somebody can help you and stand behind you and make your life easier. That’s what we saw crystallise itself out in Germany. Given the number of partners, we have a pretty good understanding of what the markets require. The UK market is a bit ahead compared to Germany when it comes to managed services prevalence, but all our discussions with partners indicates that the demands and needs from the end customers put through those partners are the same.” Markus adds the time is right to launch this service. “Our overarching theme is we want things to make things easier for our partners,” he says. “The life of partners is complicated enough. We don’t want to add to the complication. Anything we can do to make life easier and to establish ourselves as the easy-to-work- with guys is good. We have large teams here, and we can provide significant value to the UK channel.” n
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We are signing up on an average every month between 10 and 20 new partners to SYNAXON Managed Services. I'm happy that we are now in the position to expand this offering in the UK.
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