FEATURE
Value over hype
There is a rush among many businesses to adopt AI functions, but care needs to be taken to ensure the solutions are right for the business and will deliver the value they seek – and resellers -+have a vital role to play.
AI functionality has developed at an impressive pace and is increasingly being used by businesses across the spectrum. But in the race to adopt AI, while it can bring benefits, there is a risk that solutions implemented quickly do not deliver the value sought. Andy Brown, senior business unit director – data, AI and applications, Advanced Solutions, UK and Ireland at TD SYNNEX, says AI can deliver value to every business. “Used intelligently, it will save time and enhance productivity significantly,” he says. “Indeed, this is already happening and businesses that are not already making use of AI risk falling behind competitors who use it to move faster, respond in more targeted ways, and make better use of their time and resources.
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