CONTENTS
SYNAXON – p18
SYNAXON has grown quickly thanks to its focus on helping to make its resellers and MSPs customers’ lives easier through things like SYNAXON Hub. The company aims to make its partners’ lives even easier with the upcoming launch of SYNAXON Managed Services.
IT refresh cycles – p52
Publishing Director Justin Penn 07816 573 186 justin@ newsinthechannel.com Editorial Dan Parton 07941 979 845 dan@ newsinthechannel.com Advertising Sales Martin Jenner-Hall 07824 552 116 martin@ newsinthechannel.com Market Analyst Wickus Bester wickus.bester@ stockinthechannel.com
Refurbishment can help devices such as laptops to reach the end of their lifecycle more effectively, as well as delivering cost and sustainability savings to enterprise customers, as Alexandra Asanache, sustainability solutions consultant at Lenovo, explains.
Sustainble IT procurement – p38
Sustainability is a priority for businesses large and small, which means procuring IT devices that align with ESG goals is becoming more important. Increasingly, this includes refurbished devices.
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AI brand marketing – p56
Nimans Live 2026– p42
Many channel businesses are shifting to ranking in AI as part of their content strategy, but as Lewis Early, director of operations at GetCrisp explains, the traditional principles of digital marketing still apply.
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Nimans held its 2026 Nimans Live Event in Birmingham recently, where the focus was firmly on AI and how it is going to have an increasing influence on communications and the wider channel – and therefore how it needs to be embraced by resellers.
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