News in the Channel - issue #41

NEWS

NFR process and integration with Salesforce for seamless opportunity sharing ☀ Discounting – SolarWinds is moving from recommended reseller discounts to published, tier-based discounts.

This provides a more consistent framework that helps sales and channel teams align more predictably on programme execution. These enhancements go into effect August 3. n

Tech Xpo dates announced

Tech Xpo, Midwich’s flagship event, will take place at Ascot Racecourse on 21-22 October. Celebrating 15 years of the award- winning technology showcase, the two- day event will bring together leading brands, hands-on demonstrations and expert insight for channel partners, resellers and end users. Visitors will be able to explore the latest solutions across AV, workplace, security, audio, LED, retail and live production, while connecting directly with manufacturers, Midwich specialists and industry experts. Key themes for 2026 will include AI and automation, workplace collaboration, sustainability, retail experiences, security and smart spaces, audio and communication, and immersive live production. Tech Xpo Secure will also return, offering a dedicated security zone featuring live demonstrations and the latest innovations in connected security solutions. Attendees will have the opportunity

to compare technologies side-by-side, explore integrated solutions and discover how Midwich supports partners through technical expertise, finance, project support and specialist services. “Tech Xpo has always been about bringing people together to experience technology in a practical, hands-on way,” said Rachel Curson, experience and events manager at Midwich UK&I. “As we celebrate the 15th edition of the event in 2026, we’re excited to welcome partners, vendors and end users back to Ascot Racecourse for another two days of innovation, collaboration and valuable industry conversations.” Visitors will also be able to connect with representatives from across the wider Midwich UK&I group, spanning specialist AV, broadcast, live production, workplace and security expertise. n

Rachel Curson

midwich.co.uk

2026 themes will include AI and automation, workplace collaboration, sustainability, retail experiences, security and smart spaces, audio and communication, and immersive live production.

Utilize bolsters offering with SonicWall’s unified cyber platform

As cyber threats grow increasingly complex, Utilize requires a security solution that protects networks, endpoints and remote workers while remaining cost-effective. SonicWall’s portfolio delivers the flexibility and automation needed to meet these demands.

Utilize has reinforced its two-decades long partnership with SonicWall to deliver reliable and scalable security to customers across multiple industries. The collaboration now protects more than 14,000 users and allows Utilize to manage over 1,200 SonicWall firewalls from a central platform.

utilize.co.uk

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