News in the Channel - issue #42

OUTDOOR WI-FI

APs are only as good as the switching infrastructure behind them.” The conversation should focus on outcomes rather than connectivity alone, Martin notes. “For stadiums, that means understanding how wireless infrastructure can improve the fan experience while supporting venue operations,” he adds. “Partners should discuss issues such as user density, scalability, security and the ability to support services including mobile ticketing, cashless payments and venue applications. It's also important to consider how network data and analytics can help venues make better operational decisions and deliver a more personalised experience for spectators.” Jeremy adds that resellers should be talking to customers about how marketing campaigns can be driven through connectivity in real-time during live sporting events. “For example, push notifications and live offers, order your drink at the bar now, get delivery of your food during breaks, discount offers in merch shop, all driven through being connected to people in real-time,” he says. Future Demand for outdoor Wi-Fi solutions is expected to grow in the short- to medium- term. “As connectivity becomes ever more critical, and with more businesses wanting the flexibility to set up and work

anywhere, we see this part of the market getting stronger,” says Hugh. “We encourage partners to raise outdoor wireless with customers. It is not always something the end user will know about or have considered, but when they hear about the potential and the benefits, they usually want to know more.” Martin says the outlook is extremely positive. “Connectivity is increasingly becoming a core part of the stadium experience rather than simply supporting it behind the scenes,” he says. “Looking ahead, we expect greater use of AI-driven network management, deeper analytics and more personalised digital experiences for spectators. As stadiums continue to evolve into highly connected environments, robust wireless infrastructure will become even more critical to their success.” Jordan notes that WiFi 7 will raise expectations across the board and that will flow into the outdoor segment too. “We'll see higher density deployments, more integration with IoT and operational technology, and customers expecting enterprise-grade performance in environments that historically ran on consumer-grade hardware,” he adds. “MSPs that position themselves now as outdoor WiFi specialists will be well placed. It's an underserved part of the conversation that's moving to centre stage.” n

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As connectivity becomes ever more critical, and with more businesses wanting the flexibility to set up and work anywhere, we see this part of the market getting stronger.

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