PEOPLE ON THE MOVE
Midwich appoints new heads of channel sales
Midwich has promoted Ellis Barnes and Bradley Bennett to heads of channel sales. Ellis has been appointed head of channel sales – IT, while Bradley takes on the role of head of channel sales – education. The appointments form part of an evolution of the Midwich sales leadership structure, designed to create greater focus across key market sectors and provide customers with even more specialist expertise, stronger relationships and enhanced service. By aligning leadership more closely to specific channels, Midwich is creating a structure that enables deeper market understanding, faster decision-making and a more tailored approach to
levels of customer experience. Ellis and Bradley bring extensive experience, strong industry knowledge and long-standing relationships across their respective channels. Having built highly regarded reputations within the business and among customers, they are ideally placed to lead the next phase of growth and development.
Ellis Barnes
supporting the unique needs of partners. The move will help vendors and resellers benefit from dedicated leadership focused on driving growth, identifying opportunities and delivering the highest “Our customers and partners operate in increasingly specialised markets, and it's important that our structure evolves alongside them,” said Ross Floyd, chief operating officer at Midwich UK&I. “By creating dedicated leadership across key channels, we’re strengthening our ability to provide focused expertise, deeper market insight and an even higher level of support. Ellis and Bradley are highly respected within their sectors and are ideally positioned to help drive the next phase of growth for both our partners and Midwich.” n Everpure appoints head of partners in EMEA & LatAm
Bradley Bennett
midwich.co.uk
Everpure has appointed Craig Robertson as head of partners in EMEA & LatAm, succeeding Geoff Greenlaw, who is retiring. Craig steps into the role having enjoyed a successful 10-year career at Everpure. He will lead Everpure’s partner strategy and execution in EMEA and Latin America, working closely with partners to drive mutual growth, expand market opportunities, and help customers unlock greater value from their data. As a 100% partner-focused organisation, this appointment is pivotal to continue driving opportunities with partners. Craig has held various leadership positions across Everpure and brings strategic partner relationships, deep knowledge of channel strategy and go- to-market expertise to the region. Having previously worked at partner organisations in the UK, he has extensive knowledge of what drives partner success.
“Craig Robertson has consistently demonstrated his deep understanding of our partner ecosystem,” said Ricardo Moreno, VP global partners, Everpure. “His appointment reflects the strength of our internal talent and our unwavering commitment to driving partner growth across EMEA and Latin America. Craig is an ideal leader to help partners capitalise on the significant opportunities provided by AI and data management.” Craig added that he was “incredibly proud” to take on the role. “Having built my career here, I know that our partners are intrinsic to everything we do,” he added. “As we enter a new era where data primacy defines market leaders, our partner community is vital to helping customers modernise their data strategies and unlock real business growth. I’m excited to deepen these relationships across EMEA and LatAm as we shape the future together.” n
Geoff Greenlaw
everpuredata.com
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