SaaS
Bringing the SaaS
Rumours of software as a service’s (SaaS) demise have been greatly exaggerated. Earlier in the year, there was talk of a ‘SaaSpocalipse’, where businesses would code their own SaaS solution. But as Christian Nagele from inforcer notes, the notion that SMBs are starting to vibe code SaaS products they would have otherwise bought “is a bit nonsensical.” In general, SMBs are remaining with established tools, he adds. “But they are using those, along with AI, better than before, rather than taking in something completely new.” Indeed, as Morten Boll, global UC & cloud director at Midwich Group, notes demand for SaaS solutions is growing among SMBs. “The growth is not limited to one specific area but is especially visible across AV and UC-related solution categories, including digital signage, workplace software, meeting room solutions and other cloud-enabled services,” he says. “That said, adoption varies by Demand for SaaS solutions continues to increase among SMBs across a range of sectors, but what customers want from them is changing, fuelled by the rise in AI – which brings plenty of opportunities for resellers.
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