EPSON NEW A3 BUSINESS PRINTER RANGE
Sustainability message Epson’s new printers use less energy and are more sustainable than ever and this is part of a wider drive from the company to reduce its impact on the environment – and save end users money.
we link to the UN SDGs and clearly report on what we are doing towards those. We talk about not just carbon offsetting but carbon insetting. “A lot of people talk about how they can offset the harm their products do. A lot of businesses do wonderful things for the environment, they subscribe to print relief and plant trees, which is great, and we want it to continue, but wouldn’t it be good if people did it as a positive plus rather than to offset the damage they have done? We like to think working with Epson and by using Epson equipment in the office not only gives you a positive statement on sustainability as an organisation but if you plant a tree as well you are into inset rather than offset. Don’t say sorry if you don’t need to – get into a net positive.” Richard adds that this is part of everything Epson does. “For example, within our buildings we use renewable energy, simple things such as having solar panels on top of all our factories, which we invested in a long time ago. “The marketplace has changed over the years and now it is important to explain why sustainability is important within a printer. We bring the credentials but working with expert resellers allows us to get that message through to customers.” The launch of our Enterprise AM-C series marks a significant shift for Epson in several ways. We have long championed business inkjet, investing more than 500 million euros in the development of our proprietary PrecisonCore printhead technology since 2018. And it’s now widely accepted that inkjet is a more sustainable technology than laser. In that respect it supports our sustainability agenda and our commitment to sustainable innovation. Our recent announcement that we will end the sale of laser printers shouldn’t therefore come as a surprise. But it is significant. Completion of our range The launch of our new Enterprise AM-C series brings high reliability, efficiency and quality to the 40-60ppm segment and effectively closes the gap we previously had in our business inkjet portfolio
One of the major selling points of Epson’s new product range is that it uses heat-free technology – meaning it doesn’t need to use energy to warm up when it is switched on or activated from sleep mode. Epson’s existing range of inkjet printers use up to 83% less energy than laser printers. Without that warm-up time, it also means it is about 50% faster than its laser equivalents, boosting efficiency. Heat-free inkjet printers also use fewer consumables than laser printers – by up to 96%. This drive towards sustainability and using fewer resources and cutting carbon emissions is not confined to the products Epson make, but how the entire company operates. For instance, Epson has platinum status with the Ecovadis Sustainability Ratings and has committed to the UN Sustainable Development Goals (UN SDG), which aim to create a more sustainable future by 2030. “Epson was the first business to incorporate the UN SDGs within our green policies and receive independent certification on them and we have just completed our first audit on that and came out very well,” says Richard Wells, head of office print at Epson UK. “The targets we are setting are the difficult ones, but we produce every year a green report where
Richard Wells head of office print
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This drive towards sustainability and using fewer resources and cutting carbon emissions is not confined to the products Epson made, but how the entire company operates.
A move worth making Richard Wells, head of office print at Epson UK, outlines how the launch of Epson’s new printer range represents a shift for the company and reaffirms their commitment to sustainability.
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