News in the Channel - issue #13


Boom develops ‘best ever’ conferencing camera

Boom Collaboration has created its most powerful conferencing camera – designed to deliver the ultimate visual performance, backed by the latest AI features. The Boom MAGNA Pro features people and room zone tracking, Ultra HD 4K clarity, a 27x zoom plus an array of connectivity options. Available in the UK from distributor Westcoast, the high spec PTZ camera includes a 70-degree field of view and has been built for professional video meetings, conference rooms, training facilities, boardrooms, live events and broadcast operations. Boom co-founder Fredrik Hörnkvist says the MAGNA Pro is the flagship camera in the Texas-based company’s ever-evolving portfolio – combining power with intelligence. “Our mission is to make meetings better in a simple way,” he said. “This latest innovation is designed to upgrade the video conferencing experience and level up meetings and live events, with Ultra HD 4K at 60fps, intelligent people and zone tracking, plus a huge 12x optical zoom. “Zone tracking is a new and highly sought- after feature where the camera will only detect someone in a defined space, such as when presenting. “A Sony CMOS sensor and advanced focus technology guarantee superior image quality

while multiple video outputs, allow for seamless integration with A/V control systems and live streaming events, delivering enterprise-level video for any space.” Fellow Boom co-founder

Holli Hulett added: “The MAGNA Pro offers next level collaboration with control protocols for VISCA, IP VISCA, RTSP, RTMP, RTP multi-

broadcast and Pelco- P/D. MAGNA Pro easily integrates with A/V control systems


or corporate networks to deliver enterprise level video performance. This is undoubtedly our most advanced and powerful camera to date. “Intelligence is key. With AI real-time tracking, zone-tracking, or full manual control, the MAGNA Pro offers a fully hands-on or hands-off experience for any live event or meeting. Packed with connectivity the MAGNA Pro is full of connectivity options. LAN, RS232, RS422/RS485, USB 3.0, SDI and HDMI ensure all bases are covered. “This premium quality video camera boasts leading auto focus technology and advanced ISP processing for picture perfect output, backed by a three-year warranty.”

Success in AI means going back to basics of good IT management, says IF

While there is much talk about the rise of AI and what it can do now and could do in the future, there is less focus on how organisations using it can maximise its potential. To achieve this, companies must take things back to basics and ensure all technology underpinning their AI strategy is as effective and efficient as possible, according to the Cloud Industry Forum (CIF). The appetite to take on AI is clear. Research conducted by CIF this year found that 86% of respondents consider AI either very important or critical to their business, while 14% have completed the process of migrating applications to the cloud and are now using cloud to develop their AI strategy. The research was carried out a few months after the launch of ChatGPT, with interest in AI

growing further since then. But it is imperative that organisations do not lose sight of the challenges ahead, CIF says. “We’re very much at the start of a new wave of technological advancement, encompassing AI and other emerging tech, such as the metaverse, mixed reality, robotics and IoT,” said David Terrar, CEO of the CIF. “It’s vital for organisations to ride this wave rather than be swamped by it. “Technologies like AI might promise to revolutionise businesses, but getting the best out of them takes time and effort, so businesses must think hard about the journey as well as the destination. “This means taking the time now to put in the groundwork and ensure your AI strategy is built on solid foundations and accurate,


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