BUSINESS INTELLIGENCE
During this time, their competition increased their ability to secure stock in a time where Microsoft especially had a greater focus on securing stock for other more pressing hardware categories, such as notebooks, to sell to the masses flocking home. These smaller brands were able to take advantage of the situation by ensuring a stable supply of webcams and were thus able to lower their prices much sooner than the giants were, leading to higher webcam sales during the first year of the pandemic against the usual leaders. This event highlights the importance of agility and quick thinking in times of change for companies in the IT industry. But while the competition enjoyed the win, the giants didn’t stay down for long. As the stock shifted, they adapted their strategies to reclaim their market share. One thing is clear: the market is ever-evolving, and those who can adapt and take advantage of new opportunities are the ones who will succeed. Now we are again at a thorny path where the channel has to deal with soaring prices. So, what can we learn from these past
E ect on Microsoft and Logitech Webcam Sales
Lockdown starts
Leading brands recover
Implied Sales Average Price
2019
2020
2021
2022
Other Brands’ Sales of Webcams
Lockdown starts
Leading brands recover
Implied Sales Average Price
2019
2020
2021
2022
experiences? A starting point is considering the current giants – the best-selling peripherals in the market of the past quarter, looking at the current most likely shipment of office kit in the channel.
These smaller brands were able to take advantage of the situation by ensuring a stable supply of webcams “
and were thus able to lower
their prices much sooner than the giants were.
”
These products represent the new bar to beat, as brands and distributors must understand how they meet the balance between worker’s increased reliance on home offices and hardware with personal touches, and the mass shipments required to stock up office blocks. Those who are able to meet this challenge head-on will be the ones who come out on top in the race to the top. With workers
returning to offices and prices on the rise, the industry must navigate the shifting landscape by understanding the needs of the market and adapting to change and so ensure that the peripherals industry thrive in the years to come. This will surely ease the steps we all take to reassemble our separate boardrooms into one.
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