News in the Channel - January 2023

NITCH 2023 PREVIEW

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acceleration and optimal data placement. This will be embraced by leading object storage solutions to deliver more compelling solutions and ROI for enterprise and mid-market customers in data protection, big data analytics and AI/ML. In addition, because customers value cloud- like storage services but show a preference for them from the comfort of their own data centre infrastructure, we will see increasing partnerships between object storage vendors and large OEMs or managed service providers to provide fully integrated, private-cloud S3 storage-as-a- service offerings.

The data storage industry has already focused attention in this area, with the Storage Networking Industry Association Green Storage Initiative that aims at standards for lower power consumption from large-scale data storage systems. Vendor offerings will emerge with innovations that reduce power consumption through smart resource utilisation and use of the latest low-power and high storage density platforms. Tighter integration of managed cloud services and object storage will emerge. Application vendors will publish their own extended storage APIs for enhanced monitoring, reporting, performance

Continued... Paul Speciale, chief marketing officer, Scality

scality.com

Miguel Rodriguez , managing director, SYNAXON Hub Automation, efficiency and scalability will remain critical factors for IT service providers in 2023. Our focus is to provide the tools, technology and support necessary for our partners to become even more competitive, and better meet their customer’s needs, in an ever-changing market. Looking at current data, we believe that a

to our buying power, we can pass this growth on to our partners, so that they can make the best use of their existing resources. However, the printer market tells a different story, which has slumped sharply in the B2B segment over the past three years due to the pandemic. Our data shows that the retail printer market has collapsed in favour of online purchasing. During this period, SYNAXON recorded an overall loss of more than 60% in turnover within the German and British printer markets compared to the years before the pandemic. This, and the shift by many vendors to sell managed print services directly to end customers, ultimately led to our decision to focus on supporting our partners with other forms of managed services through our Master MSP model in 2023.

recession, which will almost certainly hit the global market , will not have a big impact on the IT sector; on the contrary, we’re confident that the market will continue to grow – we forecast by about 10% in 2023 – despite all the challenges such as hardware availability and low margins. Thanks to our business models, such as Managed Workplace (rental devices with software, services and support in one bundle), and high availability of goods due

Miguel Rodriguez SYNAXON

synaxon-services.com

Shaun Wilkinson , managing director, UTAX Having returned to pre-pandemic levels of business in 2022, we fully expect to grow in 2023. Supply chain issues continue to ease, and customers continue to look for value add from their suppliers. We are well positioned as we are lucky to have forward-thinking customers and a great internal team to aid their continued growth. In terms of trends in the channel, customers are getting ever savvier in their buying decisions. They want suppliers that understand their business, can solve pain points and enable them to better compete in their own marketplace. Customers are demanding great value without sacrificing service. They need access to solutions that can positively affect their business and we see an ever-increasing requirement

Looking at the economy, although supply chains are easing, a lot of the recent price increases had already factored this in. Had the outlook been one of continued high logistics costs, prices would have risen even higher. Energy supplies continue to be an issue and with rising inflation driving wages higher, these costs inevitably must be passed on to the customer. I don’t see any softening of prices in the next 12 months, but the challenge to continue growing while remaining competitive will drive the need for more efficient business models. That said, we are confident about 2023. For instance, the availability of all our hardware product portfolio will be back to pre-pandemic levels. We were recently awarded an industry accolade for the best A3 colour MFP range, which is testament to our continued work on this segment. These factors, coupled with several exciting new solution products due for launch in early 2023, gives us a robust business to ride out the expected recession. We expect to finish 2023 in a strong position.

Shaun Wilkinson UTAX

for document and print management solutions. There is a firm trend for business efficiency with many more implementations of solutions aimed at aiding this. Why, because the landscape forcing us to be as cost effective as possible, while still delivering a high level of support and service.

utax.co.uk

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