News in the Channel - issue #16

HP AMPLIFY PARTNER CONFERENCE 2024

Simplifying the HP Amplify Partner Program To increase access to HP’s expanded product and service portfolio, HP is simplifying the Amplify partner membership architecture. From May 1, Amplify members will benefit from HP’s new tailored approach to meet customer demands, driven by a consistent framework and two-track structure: Synergy and Power. As part of the Power partner track, HP is also introducing new distinctions for enrolled partners: Power Elite and Global Power Elite. This structure rewards partners who operate on a large scale and deliver significant revenue and capabilities. SMB-focused colour printers Elsewhere at the Amplify Partner Conference, HP announced a new range of colour printers aimed at small- and medium-sized businesses (SMBs) that require high performance in a small footprint, the Color LaserJet 3000 series. “In the era of hybrid work, as businesses reimagine their workspaces, the demand for high-performance solutions in small and flexible offices is on the rise,” said Tuan Tran, president of imaging, printing and solutions at HP. “With our new Color LaserJet Pro 3000 series, featuring innovative TerraJet technology, we deliver exceptional colour quality, professional speed, and energy efficiency in a compact design. By optimising printer manageability, we enable SMBs to save money, time, and effort, while ensuring high-quality prints, safeguarding sensitive information, and effortlessly adapting to collaborative and growth-oriented environments.” The tools businesses need The new HP Color LaserJet Pro 3000 series delivers the tools small businesses need including: l Increased reliability with Wi-Fi® 2 that automatically reconnects to stay online l The fastest duplex and first page out in class l Industry leading quality and pro level security l Smallest footprint of any device in its class. HP’s next generation toner technology, Terrajet, has a unique toner formula that enables richer and sharper colours. Terrajet technology will provide the new Color LaserJet Pro 3000 series customers with 11% more vivid colour and 18% faster printing speeds, according to HP. In addition to the improvements on the

3000 series, TerraJet also enables up to 27% reduced energy consumption and up to 28% reduction of plastics in toner cartridges, which can help customers to achieve their sustainability goals – something that is becoming increasingly important for businesses of all sizes and in all sectors. Circular future HP also announced a suite of new services and software aimed at turbocharging productivity and accelerating towards a circular future. The highlights include the introduction of HP's first AI-enabled digital experience platform called WEX™, new programs to extend device lifespan and promote a circular economy, enhanced managed services offerings, and simplified support packages for HP Support Services. These initiatives empower partners to enhance employee experiences while creating new growth opportunities, reflecting HP's commitment to driving value and enabling partners to build and grow their services and software businesses.

Tuan Tran president of imaging, printing and solutions

hp.com

Conclusion The 2024 iteration of the Amplify Partner Conference will be remembered as one where AI really came of age. With a raft of new products that take advantage of the benefits of AI launched by HP at the conference, as well as training for partners so they can deliver those with confidence to customers across the world, it feels like a roadmap for the future has been laid out, with AI at the heart of it. With breakthrough offerings, enhanced partner benefits, and a vision for a sustainable and inclusive future, HP is leading the charge towards a new era of collaboration, productivity, and opportunity.

HP ColorLaserJet Pro 3000 series