News in the Channel - issue #16


He adds that Zebra's barcode scanners are helping to enable this shift. “A Zebra scanner is not just a barcode reader; it's a data capture system that bridges the gap between the physical and digital worlds of retail,” he says. “It captures data at the point of sale, turning every transaction into a source of actionable business intelligence. This data helps businesses understand their operations in real-time, enabling them to react quickly to changing market conditions and customer behaviour patterns. A Zebra barcode scanner gives the ability to scan dirty, damaged barcodes and streamline day-to-day management. Zebra anticipates every challenge so you can scan anything, anywhere, no matter what. “In addition to the advanced data capture capabilities, Zebra barcode scanners also offer superior scanner management features, they are equipped with a comprehensive suite of management tools that allow retailers to track and manage their scanners remotely. This functionality is not only convenient, but it also significantly reduces the time and effort required to manage these devices. “For instance, businesses can monitor scanner battery life, track usage patterns and even update software or configurations remotely. This means they can ensure their scanners are always operating at peak performance, without physically checking each device. Moreover, if a scanner encounters a problem, the management tool can notify the appropriate personnel immediately, reducing downtime and maintaining productivity. “Importantly, these management tools are designed with simplicity in mind. They are easy to use, even for non-tech-savvy users. This means businesses can manage their scanners more effectively, without needing specialist IT skills.” More personal As well as wanting more data, customers also want technology that can make their shopping experience quicker, smoother and more personalised to their individual needs, notes Taylor. “They want to avoid waiting in long lines while at the same time keeping their transaction accurate and their data secure,” he says. “Recent analyses also show that shoppers are increasingly seeking contactless payment options at the point of sale: Barclays data showed that the typical UK shopper makes

£3,620 worth of contactless payments over a year.”

A Zebra scanner is not just a barcode reader; it's a data capture system that bridges the gap between the physical and digital worlds of retail. “

Reseller role With retailers increasingly looking to DC/PoS systems, resellers have a crucial role to play in helping them to get the right solutions for their needs. “They can do this by understanding the specific needs and challenges of their customers and recommending solutions that address these needs,” says Phil. “For instance, a small retailer might need a simple, cost- effective DC/PoS system, while a large retailer might need a more complex system with advanced artificial intelligence and machine learning capabilities. “By partnering with Zebra, resellers can offer a range of barcode scanners that meet these diverse needs so they can more efficiently, manage inventory, and maximise selling opportunities, ensuring they are well- equipped for the future of retail.” Future DC/PoS systems are set to play a big part in the future of retail, and demand is set to continue to rise, as mentioned, especially with the trend for increasingly personalising shopping experiences for individuals. “As long as customers demand personalisation and experiential shopping, adoption of POS technology will continue to grow,” says Taylor. “Capturing customer- specific information is a critical component to ensuring personalised shopper journeys.”

Phil Reynolds


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