BUSINESS INTELLIGENCE
Changes in the notebook market for UK customers In the second part of his look at how consumer behaviour was affected by COVID-19, data analyst Wickus Bester investigates broader changes in the notebook market.
In last month’s feature, we looked at how consumer behaviour was affected by the COVID-19 lockdown through looking at search trends in the channel. We saw how notebooks excelled during this time as most of the workforce shifted quickly to working from home. This month, we look at the broader changes in the notebook market brought on by the pandemic, seeing how the data reveals how the needs of users changed by looking at which units sold before, during and after the pandemic.
Render me speechless If you are a fan of seamless rendering and
speeds almost entirely – users moved to the faster speed very quickly once it had launched in the latter half of 2020. With online gaming continuing to rise in popularity, only the fastest clock speeds will do for the current generation of notebook buyers.
immersive gaming, you will no doubt try optimising your memory clock speed. The market wastes no time in letting the cream rise to the top, as the pandemic seems to have eliminated slower clock
Wickus Bester Data analyst at Stock in the Channel
Memory clock speed race
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Generations come and pass In the past few years, we saw several generations of microprocessor enter and exit the scene, pursued by the bear of a chip shortage. For Intel, the i5 is still a customer favourite, but its i7’s 11th generation has also performed well and these two now lead this market segment by some distance. We also saw the launch of the Apple M Pro chip, taking the place of many Apple M products. The Apple Max, albeit more powerful, seemed to not have taken hold in the channel, with the Pro chip providing what Apple users need.
Intel processor generations Intel processor generations Intel Core i5-10xxx Intel Core i5-11xxx Intel Core i7-10xxx Intel Core i7-11xxx Intel Core i5-10xxx Intel Core i5-11xxx Intel Core i7-10xxx Intel Core i7-11xxx
At Stock in the Channel , we are developing a BI engine to churn
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through market data and provide insight to our clients. All graphs and statistics in this article are as a result of this engine.
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