HEALTHCARE
markets and are looking for new solutions that will enable them to have fresh and meaningful conversations with hospitals and trusts. As well as IT industry partners, we’ve been engaging with the NHS Clinical Entrepreneur Programme and getting their members involved. “We’ve had some significant successes already and have a regular cycle of activity throughout the year that is designed to accelerate time to market for innovative solutions from healthcare start-ups and increase the range of options available to our partner community. “TD SYNNEX provides marketing and business support and runs face to face events to help partners understand opportunities and even explore how they can attract investment. In this way, we are helping partners to find new ways to deliver value and create opportunities in healthcare, while building a pipeline for software applications for technologies such as IBM Watson that have the power to deliver transformational outcomes for healthcare organisations.” Establishing relationships Dave O’Shaughnessy, healthcare practice leader, Avaya International, adds that the primary challenge for many resellers is that they may not have established business relationships with the operational side of healthcare organisations, such as with the clinical side of a hospital or patient management groups, and these are the groups that are experiencing the everyday challenges with resource shortages, increased demand for services and evolving patient expectations in how healthcare services are accessed and delivered. “Frequently resellers have well established relationships with the telecoms or IT side of healthcare organisations, and that may limit the ability to learn about the evolving challenges in healthcare services, especially as in many cases those groups are already digitally transforming, implementing new services and applications such as electronic health records, smart device and web-based apps, IoT monitoring, sensor devices etc,” he says. “Unfortunately, these groups may not be aware of or fully appreciate the huge potential for incorporating and integrating digital communications and collaboration technologies into many of those new digital workflows and processes so are missing out on the great benefit and value of ‘thinking connected’ with these technologies.
Instigating and building that relationship into such groups in healthcare organisations will help to being those discovery conversations to begin the journey towards more integrated, interoperable services and workflows.” Trends That said, Dave notes there are three main trends among healthcare organisations currently. “Many healthcare organisations are jumping straight into a new service environment that will have large impacts on the way that healthcare is accessed, consumed and delivered,” he says. “This is leading healthcare providers to explore new service workflows and interoperable technologies as they seek to keep up with evolving patient expectations and demands.” One trend is that inflation is increasing resource pressures. “This means that healthcare providers are now more open to technology solutions that can help to ease the administrative burden on staff and patients,” he says. “Anything that can alleviate the frustrating time demands that get in the way of health service access and provision is seen as a win. “For example, automation of certain patient services such as management of appointments, renewal of prescriptions, service payments, or even some medical triaging could be satisfying and beneficial for patients and hospital administrative staff. “Likewise, improving clinical staff mobility through the usage of smartphones enabled with role-based communications that are integrated with the hospital’s electronic health records will help to improve care team reachability and ultimately saving time that results in improved patient-facing engagement.” Another trend is for remote healthcare and telehealth services. “You can’t argue with the logic: a range of suitable telehealth services are often more convenient for patients and can be provided by the healthcare organisations more efficiently and cost-effectively,” says Dave. “The key to getting remote healthcare right in 2023 will be providing a suitable hybrid balance between in-person and telehealth services. Healthcare consumers want to know that one-off video-consultations will not be the limit to engaging with their healthcare provider. The importance of open communication between the patient and their healthcare provider will be essential for the successful adoption and usage of these services. “Enabling patients to communicate over their channel of preference and one that they
Neil Cornish ecosystems business manager, UK
uk.tdsynnex.com
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We’ve had some significant successes already and we have a regular cycle of activity throughout the year that is designed to accelerate
time to market for innovative solutions from healthcare start-ups.
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CONTINUED
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