News in the Channel - issue #9

DEVICE AS A SERVICE

manager – UK at Ingram Micro Financial Solutions, agrees that sustainability is a key driver for DaaS adoption. “Organisations are becoming very ESG [environmental, social and corporate governance] focused,” she says. “End users are increasingly concentrated on the circular economy and implementing their own ESG policies. So having the ability to deliver a solution that incorporates remanufactured devices as well as new ones in a DaaS model goes towards supporting their ESG goals.” She adds that discussions around ‘As a service’ are growing rapidly and is probably the most prominent conversation Ingram Micro is having now. “The demand for greater flexibility in businesses continues to grow and in tandem with that so does the demand for smarter financial terms,” she says. “As organisations continue to innovate, technology continues to improve and the way we interact with IT evolves. The great thing about DaaS offerings is they are accessible for all types of deals and can include a variety of services. So, we encourage all reseller partners to talk to us about how they can leverage our highly effective deal structures.” Developing a DaaS offering Stuart Hayes, regional business manager – EMEA at Ingram Micro Financial Solutions, adds that reseller partners can develop a DaaS offering through partners. “Ingram Micro Financial Solutions has a suite of products to enable resellers to deliver DaaS with ease,” he says. “We can support deals from a single unit deployment or a single device deployment through to a full-blown device lifecycle management solution that caters for things like product acquisition, legacy asset acquisition, inventory management and asset tracking, all underpinned by a finance vehicle.” Miguel Rodriguez, managing director of SYNAXON Hub, adds that for partners, DaaS provides a steady income stream – and one that’s likely to grow – rather than one-time income from a capital sale. “Put simply, DaaS makes sense for everyone – it’s the future of desktop computing and it’s here now. “Demand is growing across all sectors. The benefits are just as appealing whether you are a large corporate organisation or a small business with a handful of users. Most businesses are small businesses and that is where we see the biggest opportunities for our partners.” Miguel adds that for resellers partnering

can be the best way to provide DaaS. “For instance, the SYNAXON Managed Workplace solution provides a simple, all-in-one solution that is ready to deploy and easy to manage,” he says. “For partners and customers, it’s a worry-free option that provides everything they need. “Solutions are tailored to a customer’s requirements and a range of options are available for Managed Workplace configurations through the SYNAXON Hub. It’s a great way for partners to provide additional value, get closer to customers, and build the long-term relationships that will bring stability and profitability to their business.”

Stuart Hayes regional business manager – EMEA

financing.ingrammicro.eu

“

The demand

for greater flexibility in businesses continues to grow and in tandem with that so does the demand for smarter financial terms.

Growing opportunities Miguel adds that the opportunities with DaaS are growing all the time. “As end user businesses become reliant on their digital systems and find it harder to recruit and retain people with IT skills, they are turning to managed services and for many organisations this is already the preferred way to manage their technology,” he says. Dirk adds that if resellers show the willingness to start offering DaaS, there is support available to guide them to success. “This includes in-depth training, from ‘starter’ to ‘experienced’ level, marketing assets that can be used by resellers and a platform that provides an automated flow, from quoting to document management and renewals,” he says. He adds that DaaS is set to continue to grow in the coming years. “Already we have seen that resellers are convinced that DaaS is the future and are acting accordingly,” he says. “Over the next 18 months we see more vendors moving into the DaaS solutions space and will ultimately provide ‘DaaS only’ offerings. As well as this, programmes and options will be more and more flexible, moving into consumption-based offerings.”

”

Miguel Rodriguez SYNAXON

synaxon-services.com