News in the Channel - issue #12

KASEYA

market were slower to get up and running and operational, because they didn’t have the in-house expertise. It can also be expensive for smaller businesses to cover an IT function in terms of holidays, sickness, maternity, paternity etc and they are looking for that outsourced co-managed function. “Whereas the larger ones weren't driving efficiencies, arguably because they're big ships and it takes longer to turn, and need the high-end skills help. “Many organisations are now saying they need help and support for digital transformation to make them more agile, but also, at both ends of the spectrum, to automate the lower valued work – the mundane, laborious stuff – to free up employees’ time within their business, or the very high end of the skill set that they don't have within their business to deal with.” To help MSPs to take advantage of such opportunities and attract new customers to grow their business, Kayesa has revamped its partner programme this year. “We've put more money than ever before into our marketing development funds to help partners attract new business,” says Greg.

“We also launched our remote IT and security management certification (RITSM). That is to help attract new tech talent, talent that we possibly wouldn't have drawn in in the past, and helping them understand what an MSP is, what a service provider is and how to deliver a service. That's a huge programme. “We're passionate about making sure that our business model is aligned to support our partners, because if there's a disconnect between those, it has a huge impact on our business because MSPs are our go to market strategy,” says Greg. “All our products and services, our enterprise grade technology that we supply to the SME world needs to be fit for purpose in terms of what they want and as does everything around that in how we support them. “Our partners are saying to us they are struggling making decisions around business continuity and disaster recovery today and signing contracts because they don't know where their customers are going to be in six months or a year. They don't know if they purchase on premise devices, if it will move to the cloud or vice versa? So we've introduced flexible spend around our devices now, so

Our partners are saying to us they are struggling making decisions around business continuity and “ disaster recovery today and signing contracts because they don't know where their

customers are going to be in six months or a year

”

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