News in the Channel - issue #13


Boom time for UK conferencing market

A new video conferencing partnership is set to ignite in 2024, providing resellers with more choice and more ways to capture more sales.

Fast-growing video conferencing manufacturer, Boom Collaboration, recently appointed Westcoast as its official UK distributor to act as a catalyst for further international sales success. Westcoast will supply the complete Boom Collaboration range, including 4K PTZ conferencing cameras, video bars, personal devices and audio speakers to more than 5,000 resellers across the country and beyond. Boom Collaboration was formed in 2020 by Fredrik Hörnkvist and Holli Hulett, in a bid to disrupt the sector and stand out from the crowd by creating high performance, high

value advanced products. The company has big ambitions to take a major part of the UK market – with Westcoast at the forefront. Texas-based Boom Collaboration has quickly developed an extensive conferencing portfolio and operates in 30 countries, with plans to extend to 20 more, having added 12 new territories in 2023. Its operation is underpinned by the creation of four logistics centres covering the globe. Impressive reputation “Westcoast provides us with the perfect platform to enter into the UK and open the

Boom UNO vertical video bar

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