News in the Channel - issue #16


Turning up the volume HP’s annual Amplify Partner Conference 2024 was held in Las Vegas recently and included the launch of a range of innovative products, including AI PCs, as well as new AI-focused training and benefits for the company’s Partner Program.

Dave Shull president of HP Workforce Solutions

Artificial intelligence (AI) has been the talk of the tech world for some time, and the technology is developing at an unprecedented rate. It was perhaps unsurprising then that AI was one of the main focuses for HP’s annual Amplify Partner Conference, held this year on March 6 and 7. Held among the bright lights of Las Vegas in Nevada, USA, more than 1,500 partners from across the world came together at the Amplify Partner Conference to listen to HP’s plans, as well as to witness the unveiling of a raft of innovative new products and services – all of which will be available soon to partners to sell to customers. The conference boasted an impressive lineup of keynote speakers, including industry luminaries such as Microsoft’s Satya Nadella, Intel’s Patrick Gelsinger, NVIDIA’s Jensen Huang and others. These sessions offered invaluable insights into the latest trends, innovations, and strategic initiatives driving the industry forward. There was also a sprawling 30,000sq ft innovation showcase, where HP unveiled its latest cutting-edge products and solutions tailored for AI and hybrid systems. With more than 100 AI-enabled offerings on display, attendees were treated to a firsthand experience of HP's commitment to driving

innovation in the technology landscape. For instance, HP launched a comprehensive range of AI-enabled PCs that aim to enhance productivity for users by making their lives easier through efficiency. There are also plans for an AI training and certification program for partners through its HP University, demonstrating the faith that HP has in AI as an increasingly important technology for across the business spectrum. In addition, a raft of updates to the HP Partner Program were announced, as was a range of colour printers. The conference showcased HP’s commitment to its ‘Future Ready’ strategy, emphasising partner readiness for emerging opportunities like AI and hybrid systems. With a focus on sustainability and innovation, HP aims to equip partners with the tools and resources needed to thrive in today's rapidly evolving market landscape. AI impact But it was AI that took centre stage at the HP Amplify Partner Conference. To kick things off, HP announced new findings from its Work Relationship Index , a comprehensive study that surveyed more than 15,600 respondents across 12 countries, which revealed that while the world’s relationship with work is strained


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